Overlooked strategies to a successful blog

My wife Denise has reached at least the first tier of a having a successful blog at www.hearingelmo.com

She recently accepted an invitation from WellSphere to be part of their extensive network, and regularly exceeds 1,000 readers each week. She is now considered one of the top health bloggers in the country. This is “rare air” and most of us do not get close to this.

I would like some observations on the success to hearingelmo.

She brutally sticks to her main topics of living with hearing loss (and cochlear implant), and a hearing assistance dog.

Unlike my own blog, which covers just about anything and is not updated very much, you know what you are getting at hearingelmo. She is passionate and knowledgeable, and focused.

When you tune into Animal Planet, Food Network, or ESPN, you know what you are getting. Denise has even endured some criticism about her blog only being about those two topics. These are the same people who write into the Food Network and complain about all those cooking shows.

The topics are spiced up with pictures and video content.

Today’s web is made for color and movement. Hearingelmo does not disappoint with short snippets of video and some picture with every post. Text, even well written text, can be dull and boring.

You can be a first time reader and know what is going on.

One of my pet peeves is when a person posts a question on a message board or forum, and some person posts that “we have already talked about that six months ago.” Well, not everyone is living in their parents’ basement with the time to read every post on your favorite forums.

Who is the most important person reading your blog today? The first time reader. Hearingelmo very obviously understands that some readers are first time readers, who do not know her, or anything about her topic. That is why I am confident sending someone there who wants to know more about life with hearing loss or a hearing assistance dog.

We could go into other areas including conversational and personal writing style, regular updates, links to other helpful resources, etc., but these first three are ones that are often overlooked.